Cookies Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.

2. Cookies We Use

We use the following categories of cookies:

• Essential cookies — These are strictly necessary to make our website function. Without these, services you have asked for (such as navigating between pages) cannot be provided. These cookies do not gather information that could be used for marketing.
• Analytics cookies — These help us understand how visitors interact with our website by collecting and reporting information anonymously. We use tools such as Google Analytics to count visits, identify popular pages, and measure traffic sources so we can improve our website.
• Preference cookies — These allow our website to remember choices you make (such as your preferred language or region) to provide a more personalised experience.

We do not currently use advertising or targeting cookies. If this changes, we will update this policy and seek your consent.

3. Third-Party Cookies

Some cookies on our website are set by third parties whose services are embedded in our pages. These include:

• Google Analytics — for anonymised traffic analysis. Google's privacy policy governs how this data is processed.
• Google Fonts — used to load typography assets; may set a short-lived cookie to cache font files.

We have no direct control over these third-party cookies. Please refer to the respective third-party privacy policies for more information.

4. Managing Cookies

You can control and manage cookies in several ways:

• Browser settings — Most browsers allow you to block or delete cookies through their settings. Note that blocking essential cookies may affect website functionality.
• Google Analytics opt-out — You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being collected by Google Analytics.
• Device settings — Mobile devices typically offer privacy settings that restrict cookie or tracking activity.

Deleting cookies does not prevent new cookies from being set when you revisit our website. You may need to repeat your preferences on each visit.

5. Cookie Retention

Session cookies are deleted when you close your browser. Persistent cookies remain on your device for varying periods depending on their purpose — typically between 1 day and 2 years. You can view expiry dates by inspecting cookies in your browser's developer tools.

6. Changes to This Policy

We may update this Cookies Policy periodically to reflect changes in technology, law, or business operations. The "Last Updated" date at the top of this page will reflect the most recent revision.

7. Contact

If you have any questions about our use of cookies, please contact us at: Bassi & Associates, 2nd Floor, Syndicate Complex, 4, Bindraban Rd, Civil Lines, Ludhiana, Punjab 141001. Email: info@bassiassociates.com. Phone: +91 98141 33010.